The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a timeless guide to the fundamental principles that drive successful marketing. Each “law” reveals a powerful insight—from the importance of being first in the market to the dangers of overextension—that can make or break a brand. Clear, concise, and packed with real-world examples, this book is essential reading for marketers, entrepreneurs, and anyone looking to win in a crowded marketplace.